Returns on February 16th to 19th, 2014 with a bigger show floor and education programme than ever before
The U.S. Toy Industry Association’s (TIA) 111th American International Toy Fair returns on February 16th to 19th, 2014 with a bigger show floor and education programme than ever before and a number of major new show initiatives.
A record-breaking 400,000 net square feet of exhibit space at New York City’s newly renovated Jacob K. Javits Convention Center will play host to over 25,000 play professionals from around the world. They will flock to New York City to spot the latest trends, meet international buyers and sellers and attend business-building educational and networking sessions.
Launches and trend spotting
A factor which distinguishes American International Toy Fair from the other toy shows is its location. By being hosted in the heart of the massive US $22 billion market, which is 4½ times greater than the next national marketplace, Toy Fair is a real magnet for toy companies launching new products. Indeed the exhibit space will feature 150,000 toys, games and youth entertainment products from 1,100 companies and an estimated 7,000 products will receive their global debut at Toy Fair.
To increase the trend-spotting opportunities at the show, TIA will host a special Toy Trends Tea on the second day of the show (Monday, February 17th). This has never been open to all Toy Fair registrants before.
At the briefing TIA will unveil the trend developments which its experts have been tracking for the past year, and will give examples of where these trends can be seen first-hand on the show floor.
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